IAPS IMPRESSIONS AND HIGHLIGHTS, 2009
JoEllen Murphy's "Top Five Things" List.
Monday, June 8, 2009
- V100 is a wonderful deep eggplant pastel made by Terri Ludwig. People buy it in bulk from him. I bought five of them there.
- A subscription to Art Calendar magazine will help to understand the business of art.
- Museum glass on pastels is 3 or 4 times the price but often makes no difference in sales.
- To find the focal point of a painting, step 10 steps back, hold up your thumb and that is approximately the size of the area in your painting that should be the sharpest.
- It's easy to make your own pastels. I did it in a workshop with Alan Flattman. He uses alcohol for his binder. Pastel dust and alcohol. Dries in 24 hours.
Favorite workshop: Liz Haywood-Sullivan's Marketing session
View Artwork by Liz Heywood Sullivan
I am a bit biased on this because I went to college with Liz and I can say I knew her when! However, Liz has really made it. She had a lot of good advice for anyone who wants to sell and get a name for themselves.
•-She carries around a sketchbook with small Epson prints of all of her gorgeous landscapes. That way, they are always on hand to show people.
•-She recommends that if you want to become a signature member of PSA, show three of the same subject matter. That shows that you have a cohesive body of work.
•-Liz had some good ideas about places to start out selling too. One interesting idea she had was a hair salon for selling. Talk about a captive audience!
•-Prices for your paintings should go up 10% a year. Although in a recession, if you want to sell, call it a recession discount. Family and friends discounts should usually be about 30%.
•-And finally, if your pastels are starting to look too much like your teacher's, it is time to quit with that teacher. It is important to find your own style.